The social media stars turning followers into fortunes. Photography by Devin Yalkin. Reporting by Steffi Cao, Matt Craig and Alexandra S. Levine. Year This, the 50 honorees on our second annual Forbes Top Creator list harnessed their combined 2.6 billion followers to haul in an estimated $700 million in earnings. Creators. Influencers. Streamers. Vloggers. Edited by Steven Bertoni. They’re not alone, in 2023 brands will spend an estimated $21 billion on creator marketing, https:/xxxcurlspics.comhttp://xxxcurlspics.com up from just $1.6 billion seven years ago, according to the cultural media research firm, Influencer Marketing Hub. That's up more than 20% from 2022's $570 million hcore. Whatever you call them, these powerful social media personalities are getting in touch with the shots in advertising and leisure.

Erin Lanuti, the chief innovation officer at ad titan Omnicom PR Group. The YouTube titan, whose real name is Jimmy Donaldson, has used hwill be massive clout to earn a fortune in digital ad dollars-and build a real-world empire. With more than 300 million followers, MrBeast’s fan basic is normally as large as the U nearly.S. The result: The 50 people tapping their massive fan bases to reshape the worlds of media, marketing, entertainment, https:/xxxcurlspics.comhttp://xxxcurlspics.com and taste. To rank the world's Top Creators, Forbes crunched data on the estimated gainings, follower counts, engagement rates, and entrepreneurial activities of thousands of internet personalities with the help of the creator marketing firm, Influential. MrBeast’s power and popularity stem from his high production videos and stunts that include surviving in Antarctica for 50 hours and building a Wonka chocolate factory.